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Successful journeys to trade spend effectiveness

See how we've transformed business processes in real scenarios.

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The latest success story with CPG Vision

Jim Davock, Chief Sales Officer of Panos Brands, states:
“CPGToolBox has given our internal stakeholders access to sales plans and forecasts, providing transparency and fostering collaboration. We now have visibility to our total trade promotion investment as well as sales volume forecast and can see the immediate impact of changes to the plan. This keeps us on track to meet our sales and efficiency goals.”

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Popchips Innovate with CPG Vision

On the verge of its 10 year anniversary, popchips® relied on manually compiled spreadsheets to track trade spend analytics for 284 product combinations in over 30,000 retail locations across three countries. Too often, the snack manufacturer questioned the accuracy of its data and pursued a more standardized process to plan and analyze trade promotions. After the company eliminated manual spreadsheets and implemented a true Trade Promotion Management (TPM) tool, they were able to streamline processes and commence the journey to optimizing trade spend in a dramatic fashion.

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SlimFast Achieves Transparency into Deduction Management

SlimFast, a nearly one billion dollar weight loss brand at its peak, was acquired by a private equity firm in 2014 with one business goal — deliver one of the biggest brand turn arounds in recent CPG history. The acquisition positioned the brand to hit the reset button and develop a seamless trade promotion and deduction management process to organize 150 retail partnerships across a dozen distribution channels. The task of achieving a highly-accessible, multi-national financial sales platform that easily integrated with its Sage ERP X3 and Salesforce CRM tools led SlimFast to CPGToolBox.

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How to close decutions faster

Despite settlements and deductions being commonplace in the Consumer Goods industry, a majority of manufacturers are plagued by a slow moving and ineffective deductions management process. This is mostly attributed to manually tracking hundreds, if not thousands, of sales contracts, trade events, approvals, and settlements on static spreadsheets. This business practice ultimately creates financial blind spots, which skews return on investment and adversely affects the bottom line.

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Truco Enterprises reaches new horizons with CPGToolbox

As the engine behind On The Border® brand tortilla chips and dips, Dallasbased Truco Enterprises is quietly — and profoundly — seasoning the global palate.

In the never-ending battle for shelf space and consumer taste buds, the exclusive licensee for On The Border’s retail products is exploring spice to win the day.

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Mattel decides to implement the CPGToolBox cloud-based solution

Built on Salesforce’s secure, cloud computing infrastructure and architecture, CPGToolBox enables Mattel to leverage the Salesforce ecosystem and its continuous technology innovations, such as Lightning, Einstein and Heroku.

With CPGToolBox, Mattel can easily manage trade promotions, multi-year contracts for rebates and gain visibility into marketing dollars spent with distributors – all in one system and in real-time

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Fruit of the Loom Overcome Apparel Industry Business Challenges with CPGToolBox

The momentum and buying shift towards comfort, basics, and athletic-inspired casual wear has produced an influx of competition. Maintaining brand loyalty in a sea of start-ups offering t-shirt clubs and underwear subscriptions has disrupted the traditional repeat purchase model across the basic apparel category. As manufacturers race to grow collections and rollout new SKUs to satisfy retailer and consumer demands, the supply chain is under significant pressure. Sustainable sourcing and production as well as inventory intelligence and speedy fulfillment require a strategic omnichannel retailing strategy to remain profitable.

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Rejects Antiquated TPM Solutions for New, Agile Approach to Cure Spreadsheet Overload

In the Consumer Packaged Goods industry (CPG), rapid growth is a sure fire way to identify insufficient business tools and outdated processes. Premier Nutrition Corporation’s revenue and customer base grew seemingly overnight gaining heavy distribution into national food, drug and mass channels. The manufacturer of protein shakes, bars and powders and joint supplements quickly realized Trade Promotion Management (TPM) happens in real time, while spreadsheets don’t.

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