EXPLORE TPx TOPICS & TRENDS
It’s time for a new playbook when two-thirds of promotions don’t break even.
What does the path to trade promotion management success really look like? All the twists, turns and solutions are mapped out for you!
Learning to Plan Trade Promotions Differently Consumers are buying differently, yet most CPGs are still planning trade promotions the same old way.
When a strategy is in place, driving profitable revenue growth through trade spend effectiveness is achievable.
Managing and maintaining accurate Master Data is a top pain point for Consumer Goods companies.
With an exception to the World Wide Web and Java, the cloud is one of the most transformative developments in the world of Information technology.
In reality, a cloud-based TPM platform provides Sales and the entire Consumer Packaged Goods (CPG) organization with the workflow, metrics, business logic and analytics spreadsheets inherently lack.
As a CFO, are you frustrated with the ever increasing trade spending line on your P&L statement?
With the right technology solution, a busy CFO can replace hours of compiling spreadsheet formulas in favor of instant business intelligence.
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Did you know 40% of events get moved at some point in their life cycle? CPG manufacturers are always looking to speed up volume forecasting and optimize an otherwise mind-numbing process.
When you put planning data into a system, it’s quicker, more organized, and more easily inputted than a spreadsheet – plus it is broadly visible to the all departments within the organization.
75% of CPG manufacturers still track their trade promotion activity on spreadsheets. If you’re a CFO, you probably have a great deal of nervousness trying to keep track of all those spreadsheets.
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The breakdown between planning in two different systems often results in TPM overspends and shortfalls.
We want to tip our hat to the hero companies that are ensuring a supply of products continue to be available to consumers.
Every industry veteran will agree trade promotion funds are difficult to effectively manage.
It is the end of the month and you need volume, so lower the price. It is the start of the month and you need profit, raise prices. Sound familiar?
Are you frustrated with overspend “surprises?” Tired with not knowing how much money you’ve accrued and spent? There is a solution.
The annual planning process is a ritual for every CPG company. Whether its a “top down” or “bottom up” approach, stop starting from scratch.
Despite all the benefits of new technology, analysts are stunned by how slow the market has been to adopt advanced trade promotion solutions.
CGT Magazine asked the top Trade Promotion Management solution providers to weigh in on omnichannel retailing.
Finance departments are responsible, in part, for knowing how much money is being spent on trade spending for each product.