Episode 1: Optimize your target management process
75% of CPG manufacturers still track their trade promotion activity on spreadsheets. If you’re a CFO and you’re watching that, you probably have a great deal of nervousness. You might have two or three hundred million dollars in the fields tracked on a spreadsheet, and the possibility of error is significant. However, new technology offers better solutions to these old problems. By leveraging the power of cloud processing, you can speed up, simplify, and optimize Trade Promotion Management.