Sambazon Selects CPGToolBox to Elevate Trade Spend Effectiveness
Kennesaw, GA (March 15, 2021) – Sambazon, the leading steward and exporter of açaí, has selected CPGToolBox’s Trade Spend management (TPx) solution. Sambazon’s assortment of ready-to-eat bowls, energy drinks, juices, and desserts is derived from açaí and available in retail locations and cafés worldwide.
CPGToolBox, a leader in Trade Spend management and optimization solutions, will equip Sambazon to generate real-time, data-driven insights to increase the effectiveness of every trade promotion. With CPGToolBox in its corner, Sambazon will have the tools to better forecast volume, improve promotional outcomes with retail partners, and gather analytics needed to drive more profitable trade activities.
“We’re thrilled to add Sambazon to our growing roster of natural and organic Consumer Goods clients,” says Mark Litherland, CEO and Chief Architect of CPGToolBox. “I’m confident Sambazon will find the transition from spreadsheets to a TPx solution beneficial as they continue growing the brand and expanding their product assortment.”
Founded in 2000, Sambazon was the first Certified Organic and Fair Trade açaí company in the world, supplying ethically sourced açaí products from a closed loop supply chain to ensure its products have complete traceability and transparency from the palm of the tree to the palm of your hand. All Sambazon products are made from USDA Organic, Non-GMO, vegan, and Fair for Life Fair Trade Certified açaí. For more information about Sambazon’s mission and products, visit www.sambazon.com.
CPGToolBox delivers easy-to-use TPx solutions that help Consumer Goods companies drive revenue growth by increasing the efficiency of their trade spend budgets. CPGToolBox solutions can be deployed quickly and easily, allowing Consumer Goods companies to be effective with their trade spend programs in less time. For more information, visit www.cpgtoolbox.com.