Kennesaw, GA (September 13, 2018) – For the second consecutive year, CPGToolBox has earned an “above average” assessment from the Promotion Optimization Institute (POI) for Trade Promotion Management (TPM) functionality. The trade organization recently released its POI TPx Vendor Panorama 2018 to offer Consumer Goods (CG) manufacturers an overview of the leading TPM companies and their products, including CPGToolBox’s Trade Planner™ solution.
Built on the Salesforce platform, CPGToolBox launched a fully upgraded Lightning version of its Trade Planner solution in August 2018. The annual POI assessment cited the multiple CPGToolBox Trade Planner user experience improvements and noted “the user experience has benefited from learning to get more out of the Salesforce Lightning toolset.”
The Lightning version of CPGToolBox’s Promotion Calendar was named in the POI report as one of the top UX elements with “hovers that offer more flexibility to drag, drop, and stretch a promotion; and the ability to clone an entire calendar or go event-by-event.”
“Not only does our platform offer CG manufacturers the unique opportunity to leverage Salesforce’s cutting-edge technology to improve trade planning, it provides unprecedented access to a global ecosystem of partners and service offerings to elevate omni-channel strategies,” says Rick Pensa, CEO of CPGToolBox.
In addition to UX and functionality, the company’s new investor and strategic partner PolSource, a Gold Partner with Salesforce, was cited by POI as a benefit for expanding CPGToolBox’s scalability, support services in Europe, and service offerings that include change management.
About Promotion Optimization Institute
POI brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving the promotion and distribution of consumer goods. Members of POI share cross-functional best practices in both structured and informal settings.
CPGToolBox harnesses the Salesforce platform strategy to deliver simple, easy-to-use solutions that help Consumer Goods companies drive revenue growth by increasing the efficiency of their trade spend budgets. CPGToolBox solutions can be deployed quickly and easily, allowing Consumer Goods companies to be effective with their trade spend programs in less time. For more information, visit www.cpgtoolbox.com.