Mattel Picks CPGToolBox to Transform Global Management of Trade Contracts and Promotions

Kennesaw, GA (December 14, 2018) – Mattel has selected the CPGToolBox Trade Planner and Contract Planner to transform the way trade contracts and trade promotional spending are planned, managed, and analyzed with Mattel’s retailing partners around the world.  As a leading global children’s entertainment company, California-based Mattel offers a portfolio of iconic franchises, including Barbie®, Hot Wheels®,and Fisher-Price®, in more than 150 countries.

In addition to providing Mattel with real-time visibility surrounding contract rebates, the CPGToolBox TPM platform will manage the promotional calendar for each of its retailing partners. By adopting one seamless, cloud-based platform powered by Salesforce,Mattel will have the ability to drive more effective forecasting, manage contract funds more efficiently, and analyze trade spend outcomes using meaningful data visualization reports.

“Mattel will quickly experience the powerful business benefits of handling their sales contracts and trade spend investments in a single closed-loop system,” says Rick Pensa, CEO of CPGToolBox. “The company is a great addition to our client roster and we look forward to being in the toy business.”

About Mattel
Mattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®,American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content,gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at

About CPGToolBox
CPGToolBox harnesses the Salesforce platform strategy to deliver simple, easy-to-use solutions that help Consumer Goods companies drive revenue growth by increasing the efficiency of their trade spend budgets. CPGToolBox solutions can be deployed quickly and easily, allowing Consumer Goods companies to be effective with their trade spend programs in less time. For more information, visit