La Colombe Coffee Roasters Partners with CPGToolBox to Perk Up Trade Promotion Management
Kennesaw, GA (August 25, 2019) – CPGToolBox is pleased to announce La Colombe Coffee Roasters has selected the CPGToolBox Trade Planner™ solution to manage its trade promotion activities. La Colombe is a leading coffee roaster and one of the fastest growing ready-to-drink beverage brands in the world with over 55,000 points of distribution nationwide.
With the CPGToolBox Trade Planner solution, La Colombe will have the ability to plan, track, and settle all aspects of the Trade Promotion Management (TPM) cycle on a lightning fast solution built on the Salesforce.com platform. Real-time insights will enable the manufacturer to drive effective forecasting, manage and settle deductions quickly, and track overall trade spend effectiveness. In addition, all the trade spend data captured in CPGToolBox Trade Planner seamlessly integrates with La Colombe’s existing business intelligence tool to generate more robust reporting.
“La Colombe understands that leveraging smarter technology and TPM processes to support business progression and growth is just as important as creating a great tasting product,” says Rick Pensa, CEO of CPGToolBox. “We look forward to this new partnership and passing along our beverage channel expertise.”
About La Colombe
La Colombe (www.lacolombe.com) is a leading coffee roaster known for ethical, long-term trade practices with growers. Considered one of the pioneers of the third wave of coffee, it provides signature classic blends and exceptional single-origin coffees to cafés, hotels, restaurants, and retailers around the world. In addition, the company owns and operates 30 cafés in Philadelphia, New York, Chicago, Boston, Los Angeles and Washington, D.C. – with additional locations and new markets scheduled to open in 2019-2020. The company has also made headlines in the ready-to-drink business with its DRAFT LATTE™ – the world’s first-ever textured cold latte.
CPGToolBox harnesses the Salesforce platform strategy to deliver simple, easy-to-use solutions that help Consumer Goods companies drive revenue growth by increasing the efficiency of their trade spend budgets. CPGToolBox solutions can be deployed quickly and easily, allowing Consumer Goods companies to be effective with their trade spend programs in less time. For more information, visit www.cpgtoolbox.com.