Kennesaw, GA (November 5, 2020) – CPGToolBox, a leader in Trade Spend management and optimization, is pleased to announce the addition of Happy Egg Co. to its client roster. Happy Egg, a leading free range egg brand, joins a growing number of Consumer Goods companies relying on the easy-to-use CPGToolBox TPx solution to drive revenue by managing trade spend more effectively.
By relinquishing spreadsheets for an integrated TPx solution built on the Salesforce platform, the egg producer will gain greater visibility into trade spend activities with retail partners. The Arkansas-based egg company will also benefit from automating, managing, optimizing, and analyzing its trade spend from planning through settlements.
“Happy Egg is a pioneer in egg farming and had the business foresight and competitive drive to upgrade its trade spend tools and processes,” says Rick Pensa, CEO of CPGToolBox. “The team at Happy Egg is well on its way to experiencing the benefits of planning and analyzing trade activities in a tool that is smarter and more accurate then spreadsheets.”
Headquartered in Rogers, Arkansas, Happy Egg is the pioneer of free range egg farming…and our hens are the Free-est of the Free RangeÔ, roaming free on over eight acres of pasture, which is ten times the space of standard free range farms. As the first free range egg producer to have received the acclaimed American HumaneÒ Association certification, Happy Egg has improved its hens’ welfare, including regulating flock sizes, giving longer outdoor access, providing play kits and tree coverage, giving access to outdoor watering systems, and ample room for the hens to dust-bathe, forage, exercise, and roam. For more information, including where to purchase, visit www.happyegg.com/store-locator and @HappyEggCoUSA on Facebook, Twitter and Instagram.
CPGToolBox harnesses the Salesforce platform strategy to deliver simple, easy-to-use solutions that help Consumer Goods companies drive revenue growth by increasing the efficiency of their trade spend budgets. CPGToolBox solutions can be deployed quickly and easily, allowing Consumer Goods companies to be effective with their trade spend programs in less time. For more information, visit www.cpgtoolbox.com.