CPGToolBox Launches ‘Vision by CPG’ to Transform Trade Spend Management

Kennesaw, GA (August 19, 2020) – CPGToolBox, a leader in Trade Spend management and optimization, announces the launch of Vision by CPG, a reimagined TPx solution to optimize account plans and management. Known for developing easy-to-use solutions for the Consumer Goods (CG) industry on the Salesforce platform, Vision by CPG combines Trade Promotion Management with the advanced intelligence functions of Trade Promotion Optimization, Scenario Planning and Artificial Intelligence.

With a fully integrated suite of tools and information in a seamless environment, Vision by CPG enables CG companies to quickly see and respond to how their account plans are performing against business targets. By harnessing the latest technology from Salesforce Lightning and applying Kanban methodology, Vision by CPG amplifies data visualization and maximizes speed to information. The results are slide-out charts featuring rich insights, less clicks, and more drag and drop functionality to quickly move through scenario planning, settlements, and approval processes.

CPGToolBox’s new web-based TPx solution is the first to support a multi-level supply chain model to manage indirect account promotions and sales/promotion planning through multi-tier Distributors. This provides CG companies the opportunity to manage Modern Trade, Traditional Trade and multi-Distributor Trade in the same platform. Vision by CPG also syncs with the Salesforce CG Cloud allowing Retail Execution teams to seamlessly collaborate and effectively execute the account’s plan at the store level providing compliance measures back to Vision by CPG. 

“Vision by CPG is not a reskinned product,” says Rick Pensa, CEO of CPGToolBox. “It’s a brand new era of Trade Spend management. We went back to the drawing board and challenged ourselves to not only address but transform how CG companies see and analyze trade spend accounts. The CG industry is going to be blown away by the power our solution provides to unify information, gather answers and review the status of your entire account in one place.”

Many Trade Spend business solutions are not built to handle today’s complex Consumer Goods supply chain.  In a consumer-driven marketplace dominated by direct-to-consumer brands and e-commerce, the need for agility, cross-functional data coordination and speed of information is on the rise. Vision by CPG delivers efficiency across the account management process to ensure the entire organization has the tools and insights to drive profitability through trade spend budget effectiveness.

To learn more about the features and functionality included in Vision by CPG, visit www.cpgtoolbox.com/solutions/vision/.

About CPGToolBox
CPGToolBox harnesses the Salesforce platform strategy to deliver simple, easy-to-use solutions that help Consumer Goods companies drive revenue growth by increasing the efficiency of their trade spend budgets. CPGToolBox solutions can be deployed quickly and easily, allowing Consumer Goods companies to be effective with their trade spend programs in less time. For more information, visit www.cpgtoolbox.com.