CPGToolBox Expands Customer Base with Three New Companies

Kennesaw, GA (April 20, 2020) – CPGToolBox, a leader in Trade Spend management and optimization, welcomes three new Consumer Goods (CG) companies to its growing customer base. The easy-to-use CPGToolBox solution enables CG companies to gain visibility and transparency throughout the trade spend process, ensure financial auditability, and streamline the settlements process.

Top brands, including America’s #1 organic candy company, a premium salad dressing manufacturer, and the company behind some of the world’s most trusted names in pediatric nutritional products, have partnered with CPGToolBox to digitize Trade Promotion Management (TPM) efforts and drive revenue growth.

In addition to its notable new business deals, CPGToolBox continues to service existing customers, which include Mattel, Bayer Canada and Australia, Vega, Slimfast, Pepsi LATAM, and American Nutrition. CPGToolBox enables it diverse roster of CG companies to manage, optimize, and analyze trade promotion activities from planning through settlements.

“As companies grow and expand product lines, they understand that a TPM solution can offer significant business benefits,” says Rick Pensa, CEO of CPGToolBox. “With data optimized and organized in a central solution, CG organizations gain greater visibility and better control to drive bigger opportunities and support growth plans.”

About CPGToolBox

CPGToolBox harnesses the Salesforce platform strategy to deliver simple, easy-to-use solutions that help Consumer Goods companies drive revenue growth by increasing the efficiency of their trade spend budgets. CPGToolBox solutions can be deployed quickly and easily, allowing Consumer Goods companies to be effective with their trade spend programs in less time. For more information, visit www.cpgtoolbox.com.