American Pet Nutrition Relies on CPGToolBox TPM Platform

Kennesaw, GA (January 15, 2019) – American Pet Nutrition, the made-in-the-USA manufacturer of dog and cat food products, will now rely upon the CPGToolBox Trade Planner™ solution to elevate its Trade Promotion Management (TPM) efforts. Headquartered in Utah, the family-owned company oversees a brand portfolio of premium pet food and treats, including Supreme Source®, Vita-Bone®, Beggar Dog®, Atta Boy!®, Atta Cat!®, and Maintain Chunks®, at retail locations nationwide.

As retail partners and SKU counts increase, American Pet Nutrition is following the company’s “Do It Better” mission by replacing manual processes and spreadsheets in favor of a true TPM solution.  With CPGToolBox in its corner, the pet manufacturer will have the ability to generate real-time, data-driven insights to manage the entire lifecycle of a promotional event better, faster, and smarter.

“The team at American Pet Nutrition fell in love with our platform’s User Interface (UI) and quickly recognized the countless advantages that come with an intuitive, cloud-based TPM solution,” says Rick Pensa, CEO of CPGToolBox. “We look forward to guiding them to a new level of TPM that is simply unachievable with spreadsheets.”

About CPGToolBox
CPGToolBox harnesses the Salesforce platform strategy to deliver simple, easy-to-use solutions that help Consumer Goods companies drive revenue growth by increasing the efficiency of their trade spend budgets. CPGToolBox solutions can be deployed quickly and easily, allowing Consumer Goods companies to be effective with their trade spend programs in less time. For more information, visit