Alpha Foods Taps the Trade Spend Experts at CPGToolBox

Kennesaw, GA (April 12, 2021) – CPGToolBox, a leader in Trade Spend management and optimization solutions, is pleased to announce Alpha Foods’ addition to its client roster. The maker of plant-based meals joins a growing number of Consumer Goods companies who rely on CPGToolBox’s easy-to-use TPx solution to drive more profitable trade promotions. 

The decision to relinquish spreadsheets for CPGToolBox’s fully integrated, data-driven TPx solution will enable Alpha Foods to gain greater visibility and transparency throughout the entire trade spend process.  Real-time insights will further allow Alpha Foods to drive effective forecasting, manage and settle deductions quickly, and track trade spend effectiveness across their nationwide network of retailers.

“The team at Alpha Foods is focused, smart, and has an impressive vision for its business,” says Mark Litherland, CEO and Chief Architect of CPGToolBox. “Plant-based products are experiencing mass commercial appeal, and they understand that a trade promotion management solution will offer better visibility into bigger opportunities.”

About Alpha Foods
Alpha Foods provides unrivaled plant-based convenience through a delicious product roster that provides accessible, meatless, and mouthwatering options for all types of consumers. Fueled by the power of plants and founded in 2015, Alpha is based in California and is dedicated to providing sustainable food choices that support animal welfare and a healthier planet. Alpha offers a wide variety of protein-packed, non-GMO, plant-based versions of classic comfort foods that deliver a delicious meatless meal that is perfect for an on-the-go lunch, dinner, or anytime snack—without sacrificing on taste or texture. For more information, visit

About CPGToolBox
CPGToolBox delivers easy-to-use TPx solutions that help Consumer Goods companies drive revenue growth by increasing the efficiency of their trade spend budgets. CPGToolBox solutions can be deployed quickly and easily, allowing Consumer Goods companies to be effective with their trade spend programs in less time. For more information, visit