Change management is a dirty word in the Consumer Packaged Goods (CPG) industry. It is, without a doubt, the biggest hurdle companies face when deploying new technology that will require the adoption of new processes, and ultimately new behaviors. A true Trade Promotion Management (TPM) solution, for example, is oftentimes opposed by the Sales team, which becomes the organization’s first major battle in the quest for cultural change.

Please complete the form to access this infographic.