Every industry veteran will agree trade promotion funds are difficult to effectively manage.
Are you frustrated with overspend “surprises?” Tired with not knowing how much money you’ve accrued and spent? There is a solution.
Despite all the benefits of new technology, analysts are stunned by how slow the market has been to adopt advanced trade promotion solutions.
CGT Magazine asked the top Trade Promotion Management solution providers to weigh in on omnichannel retailing.
Finance departments are responsible, in part, for knowing how much money is being spent on trade spending for each product.